Every great savory dish begins with the earthy, warm aroma of cumin. Aarog Intense White Cumin (Sufaid Zeera) provides that essential flavor base, taking your cooking from simple seasoning to deeply satisfying and aromatic.
We source our White Cumin from Iran, a region prized for cultivating seeds with exceptional flavor and higher essential oil content. We promise an intense and pure spice, thanks to our commitment to cleanliness:
This Cumin is sourced from Iran. It is first subjected to a thorough cleaning process (channa/sifting) to ensure it is perfectly clean and free from debris.
The Iranian Advantage: Aroma and Purity
The quality of Zeera is judged entirely by its volatile oils, which carry its powerful, warming flavor.
-
Intense Aroma: Our Iranian cumin seeds are known to be especially potent. When lightly toasted, they release a beautiful, earthy aroma that is non-negotiable for authentic curries.
-
Meticulous Cleaning: Cumin often contains fine sand and dust. Our channa/sifting process guarantees the seeds you receive are clean and pure, protecting both your food’s taste and your peace of mind.
-
Pure Certified: Free from artificial colors and harmful chemicals
-
Quality Tested: Tested for origin authenticity, aroma, and cleanliness before packing
Culinary Versatility: Toasting is Key
While White Cumin can be used whole, its flavor explodes when toasted:
-
Tadka (Tempering): Add whole seeds to hot oil or ghee at the beginning of cooking to infuse the fat with a foundational, nutty aroma.
-
Toasting and Grinding: Toast the seeds in a dry pan until fragrant, then grind fresh. This homemade ground cumin is exponentially more intense than store-bought powder and is perfect for adding to your Chat Masala or curry blends.
-
Beverages: Essential for making refreshing Jal Jeera or simply adding to plain water for a digestive tonic.
Health and Tradition (Aarog)
True to the ‘Aarog’ principle, Cumin is globally recognized for its powerful digestive properties:
-
Digestive Support: Cumin is widely used to aid digestion, relieve bloating, and promote a healthy appetite.
-
Natural Warmth: The spice imparts a soothing, internal warmth.
Packaging and Aroma Preservation
We ensure the intense volatile oils remain locked inside the whole seeds by sealing the cleaned Zeera immediately in high-barrier packaging.
-
Clean Processed: Processed using hygienic, food-grade equipment (cleaned and sorted).
-
Flavor Locked: Sealed in airtight packaging to preserve natural aroma and potency.
Available Variants & Purchase Information
| Variant | Best For | Halal Certified |
| 50g Pouch | Sampling and maintaining maximum freshness for occasional cooks. | Yes |
| 100g Pouch | The perfect size for regular family cooking, tempering, and grinding fresh blends. | Yes |
Bring the intense, authentic aroma of Aarog Iranian White Cumin (Zeera) to your kitchen today!








Reviews
There are no reviews yet.